History
“If I can`t accept it, how can the customers accept it!” This is the motto of cheers cut`s founder Ray. He insisted on not accepting the fact that the chicken is being beat and processed into a sheet-like and handed to the customer`s hands.
During summer 2006, Ray developed eight unique kinds of fried goods, using seafood imported from South Australia. He also worked with Taiwanese local chicken households, along with his special sauces, and turned chicken into a delicious 12oz chicken fillet. This is why even though he was outside of Luo-tong night market area, but people still wanted to wait in line to eat it. Our chicken fillet is delicious but is not how we secure the market opportunity. Our chicken fillet is huge, but it is also not how we become unique. How you have to change your breath while you take every bite is what makes ChiChop special.
After the 12oz chicken fillet, our research team continues to develop twenty more fried products through research & development of innovative and technological breakthroughs. In 2008, we officially changed our name to “ChiChop” and started stationed in the famous Luo-tong night market. Because of the unique and delicious products, cheers cut quickly became one of the must eat places in Luo-tong night market. In 2011 due to popular demand, there were already over thirty stores in Taiwan.
After Ray has established a good reputation and his own unique flavor, ChiChop is now led by Jensen, who was a former marketing director of multinational boutique brands. Jensen uses his past successful marketing experiences along with Ray`s unique products, has made the name “ChiChop” already well known in China, and now expanding internationally throughout the world.
In 2014, due to popular demand, ChiChop started stationed in Shi-lin night market, a must-see tourist attraction in Taipei. During the same year in July, ChiChop signed with an agent in Australia, and in November, also signed with one of the biggest chicken suppliers in China, Fujian Sunner Development Co., Ltd., bringing the 12oz. chicken fillet further into the international market. In 2015, January 1st, ChiChop officially opened two stores in Fujian, China, and has quickly become the hottest topic in China. During the same year in March, ChiChop also opened its first store in Chatswood Interchange, Sydney, Australia. Offering more diverse meals and more refined services, it has completely conquered the Western taste buds, and with continuous improvements, the ChiChop international chain trend will continue to spread around the world.
